Google is where majority of people go when they want to research anything from restaurants to healthcare, which is why online reviews are important to organizations. Online reviews help prospective patients understand which doctors they should select for their healthcare needs along with the level of patient care offered.
Why do online reviews matter for healthcare facilities? 81% of consumers report that online reviews have a significant influence on deciding where to receive care. This figure has steadily increased over the years as an organization's online presence plays a more prominent role in patient acquisition.
Over 83% of consumers believe that reviews need to be relevant and recent to make a difference in their purchasing decisions. Furthermore, around 68% of consumers also agree they won’t trust a high review rating unless it comes with multiple reviews. It is essential for businesses to pursue Google reviews that are frequent and recent. After all, you want your online reputation to be just as stellar as the customer service and clinical care you provide.
There is a direct correlation between online reputation and financial performance, making it a contributing factor to a successful organization. One of the most effective ways to improve the patient experience — and ultimately increase volume and revenue — is to monitor feedback and use these insights to make meaningful changes to your processes.
Not only has Cortex captured hundreds of 5-star Google reviews, but our team of RNs follow up with your patients providing data in real-time. Having a robust patient survey program in place that gathers feedback directly from patients is imperative so that you can improve care concerns before they appear in the online review of a frustrated patient.